Stop Managing Wholesale Orders in Email Threads and Spreadsheets
Give your wholesale customers a B2B ordering portal. Automate reorders. Know your profit per account.
Reduce wholesale order processing time from 20 minutes per order to 3 minutes. Automate reorders so customers can place them 24/7 without calling you.
You're baking 200 croissants for one account, 150 sourdough loaves for another, and your third wholesale customer just texted asking if you can add chocolate chip cookies to their standing order. Your email is a mess of order confirmations, invoices are still handwritten, and you have no idea which wholesale account is actually profitable. You need bakery wholesale channel management software that handles the ordering, invoicing, and profitability tracking — so you can focus on baking instead of managing spreadsheets.
Free 14-day trial. No credit card required.
Sound Familiar?
“Your wholesale customers order differently every week, and you're manually tracking it all”
Monday morning, Café A orders 24 croissants and 12 almond tarts. Wednesday, they text asking if they can swap 6 croissants for pain au chocolats. Friday, they send an email asking for an extra 18 croissants for a catering event. You're juggling three different communication channels, re-entering the same order data into your spreadsheet, and you've already missed one email thread because it got buried under 40 others. By the time you invoice them at the end of the month, you can't remember if they paid for that Friday order or not.
“You have no idea which wholesale account actually makes you money”
Your restaurant client orders 40 dozen cookies a week. Sounds great — until you realize you're selling them at $2.80 a dozen when your ingredient cost is $2.60. You're making $4.80 a week on an account that takes 30 minutes to bake and pack. Meanwhile, your café client orders 12 loaves a week at $6 each, and you're actually making $28 a week. You're spending your time on the wrong accounts because you've never done the math. You're guessing at pricing, not calculating it.
“Invoicing wholesale accounts is a Friday afternoon nightmare”
You've got three wholesale customers, each ordering different products at different prices, sometimes with discounts, sometimes with rush fees. You're manually adding up their weekly orders, calculating totals, writing an invoice in Word or Google Docs, sending it via email, and hoping they remember to pay you. You have no record of what you sent them. When they ask 'Did you invoice us for last week's order?', you have to go digging through your email. One customer hasn't paid in 45 days and you're too busy baking to chase them down.
“You can't let customers reorder without calling or emailing you”
Your wholesale customers have standing orders, but every week they have to call or email to place them. If you're in the middle of a bake, you miss the call. If the email comes in at 6 AM, you don't see it until 2 PM. By then, they've already called a competitor. You're losing orders because you can't respond fast enough. Your best customers are frustrated because they have to jump through hoops to buy from you.
“You're manually packing and labeling orders with no clear production schedule”
Wednesday night, you've got orders from four different accounts, all due Thursday morning. You're printing out order confirmations from emails and texts, writing quantities on sticky notes, and hoping your staff knows which croissants go to which customer. You've already packed the wrong order twice this month. You have no way to see at a glance what needs to be baked, how much of each product, and which customer it's going to. Your staff is asking questions instead of just looking at a list and getting to work.
Give Your Wholesale Customers a 24/7 Ordering Portal. You Get One Dashboard.
Your customers log in to their branded B2B portal, place or modify their order in 90 seconds, and you get an instant notification. No emails to miss. No spreadsheets to update. You see exactly what's being ordered, when it's due, and what you're making on it. Your staff sees the production schedule and knows what to bake. Invoices generate automatically. You know which accounts are profitable — and which ones aren't.
- ✓B2B ordering portal — customers place standing or one-time orders 24/7 without calling
- ✓Automatic order confirmations and packing slips — your staff knows exactly what to bake and pack
- ✓Profit tracking by account — see which wholesale customer actually makes you money
- ✓Auto-invoicing with payment tracking — know who's paid and who owes you
- ✓Inventory alerts for wholesale orders — reorder ingredients before you run short mid-week
How It Works
Set up your wholesale accounts and their standing orders
You create a wholesale account for Café A. You enter their standing order: 24 croissants, 12 almond tarts, every Monday and Thursday. You set their pricing: $3.20 per croissant, $1.80 per tart. You set their delivery terms: pickup Friday morning, or you deliver. That's it. The system remembers it.
Your customer logs in and places or modifies their order
Monday morning, Café A logs into their portal. Their standing order is already there — 24 croissants, 12 almond tarts. They can click 'Confirm' in 5 seconds. Or they can modify it: add 6 pain au chocolats, reduce croissants to 18. They click 'Submit'. You get a notification. Done.
You see the order, your staff sees the production list
The order lands in your BakeOnyx dashboard. It shows: Café A, Monday delivery, 18 croissants, 12 almond tarts, 6 pain au chocolats. Total: $78.60. Profit: $21.40. Your head baker checks the production list on the iPad. It says: 'Monday: 18 croissants, 12 almond tarts, 6 pain au chocolats (Café A).' They start baking. No questions.
Packing slip prints automatically. You pack and deliver.
A packing slip prints with the order: customer name, products, quantities, delivery address. Your staff packs it, sticks the slip on the box, and it's ready for pickup or delivery. No sticky notes. No confusion. No wrong orders.
Invoice generates and payment is tracked
End of the week, the invoice generates automatically. It shows all orders for that account, totals, terms. You email it or they see it in their portal. When they pay, you mark it paid. You can see at a glance: Café A paid, Restaurant B owes $340, Retail Shop C is 30 days overdue.
Stop Managing Wholesale Orders in Email. Start in 5 Minutes.
Set up your first wholesale account and send your customer a portal link. See how much time you save in the first week.
Before & After BakeOnyx
Monday morning: Café A places their standing order with a modification
Before
Café A calls at 8:15 AM. You're in the middle of laminating dough. Your staff takes a message: '24 croissants, 12 almond tarts, but add 6 pain au chocolats this week.' You call back at 10 AM. You write it down on a sticky note. You add it to your spreadsheet. You send a confirmation email. You print a packing slip by hand. You hope you remembered the pain au chocolats when you're packing at 4 PM. You invoice them manually at the end of the week.
After
Café A logs into their portal at 8:15 AM. They see their standing order. They click 'modify', add 6 pain au chocolats, and click 'submit'. You get a notification on your phone. Your production list updates automatically. Your staff sees the updated list: 24 croissants, 12 almond tarts, 6 pain au chocolats. The packing slip prints with the order. You pack it. The invoice generates automatically at week's end. Total time for you: 30 seconds to read the notification.
Wednesday afternoon: You want to know which wholesale account is actually profitable
Before
You open your spreadsheet. You've got columns for product, quantity, price, but no cost data. You manually calculate: Restaurant account sells 40 dozen cookies at $2.80/dozen = $112/week. You think ingredient cost is around $2.50/dozen, so profit is maybe $12/week? You're not sure. You move on. You never actually know if this account is worth your time.
After
You open BakeOnyx and click 'Wholesale Profit by Account'. You see: Restaurant account, 40 dozen cookies/week, $112 revenue, $104 ingredient cost, $8 profit. Café account, 12 loaves/week, $84 revenue, $28 ingredient cost, $56 profit. Retail shop, 60 items/week, $340 revenue, $156 ingredient cost, $184 profit. You instantly know the retail shop is your most profitable account and the restaurant is barely worth the effort. You can raise restaurant prices or drop them.
Friday afternoon: You're invoicing your wholesale accounts
Before
You've got orders from the week scattered across emails, texts, and sticky notes. You open a spreadsheet. You manually add up each account's orders: Café A, 2 orders, $78.60 and $64.20. Restaurant B, 3 orders, $112, $112, $140. You create a Word document invoice. You type in the totals. You send it via email. You create a new row in your 'Accounts Receivable' spreadsheet and hope you remember to follow up if they don't pay. This takes 45 minutes.
After
You click 'Generate Invoices' in BakeOnyx. It creates invoices for all four accounts automatically, pulling in every order from the week. You review them (2 minutes), click 'send', and they're emailed to customers. The system automatically tracks payment status. You can see at a glance: Café A paid, Restaurant B paid, Retail Shop paid, but Specialty Supplier is 15 days overdue. Total time: 5 minutes.
Thursday morning: Your staff is packing orders for three different wholesale customers
Before
You've printed out order confirmations from emails and written quantities on sticky notes. You've got: '24 croissants for Café A', '40 cookies for Restaurant B', '18 sourdough for Retail Shop'. Your staff is packing boxes. One person asks 'Are these croissants for Café A or Restaurant B?' You've already packed the wrong order twice this month. You're losing 10 minutes to confusion per day.
After
Your staff opens BakeOnyx on the iPad. The production list shows exactly what's being packed today, in order: Café A (24 croissants, 12 almond tarts), Restaurant B (40 cookies), Retail Shop (18 sourdough). When they finish baking each batch, they click 'ready for packing'. A packing slip prints automatically with the customer name, address, and items. No confusion. No wrong orders. No wasted time.
What Changes for You
Reduce order processing time from 20 minutes per order to 3 minutes
Today, you manually enter each order into a spreadsheet, send a confirmation email, and print a packing slip. With BakeOnyx, the customer enters it, the system confirms it, and the packing slip prints automatically. You've saved 17 minutes per order. With 5 wholesale orders a week, that's 85 minutes — almost 1.5 hours — every single week.
Know your profit per wholesale account — and stop giving away margin
You see instantly: Restaurant account is $4.80 profit per week. Café account is $28 profit per week. Retail shop is $156 profit per week. You can see which accounts are worth your time and which ones you should raise prices on. You'll identify underpriced accounts in 30 seconds instead of spending a Sunday night with a calculator.
Eliminate missed orders and miscommunications
No more emails getting buried. No more 'Did you get my order?' texts at 6 AM. Your customers place orders in the portal, you get a notification instantly, and everything is timestamped and tracked. In the last month, you've missed 2 orders because emails got lost. BakeOnyx eliminates that.
Cut invoicing time from 45 minutes to 2 minutes per account per week
Today, you manually add up orders, calculate totals, create an invoice, send it, and track payment status in a spreadsheet. With BakeOnyx, invoices generate automatically. You hit 'send' and you're done. That's 43 minutes saved per account per week. With 4 wholesale accounts, that's 2.8 hours every single week.
Let customers reorder 24/7 without interrupting your bake
Your standing customers can place their order at 5 AM, 2 PM, or 11 PM — whenever it's convenient for them. You don't miss it because it's not in your email. It's in your dashboard. You never miss a reorder again. That means you never have to turn away a customer because you didn't get their order in time.
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Stop Managing Wholesale Orders in Email. Start in 5 Minutes.
Set up your first wholesale account and send your customer a portal link. See how much time you save in the first week.
Free 14-day trial. No credit card required. Plans from $29/month.