What It Is

Every week, Growth Coach analyzes your real business data — orders, customers, margins, trends, seasonal events — and generates 3 specific actions (Growth tier) or 5 (Scale tier) for the week ahead. Each action is data-backed: it references your actual numbers.

When It Runs

Default: Monday 7am in your local timezone. Configurable in Growth Coach settings — pick any day of the week and any hour. The system uses an hourly UTC cron and checks every Growth+ bakery's local clock, so Asia-Pacific bakeries get their local Monday 7am even though it falls on Sunday UTC.

Unlock Requirement

Weekly plans generate once your bakery has reached 50 completed orders (milestone stage 4). Below that threshold, we don't run the AI — there isn't enough data for useful recommendations yet. Your Growth Path on the dashboard will show how many orders away you are.

What Each Action Contains

Title — short and actionable
Category — pricing, marketing, customer_retention, operations, product_development, or seasonal
Priority — 1 (highest) to 5
Description — what to do and why, with specifics
Estimated impact — e.g. "Could earn $345 more per month"
Evidence — the actual numbers that justified the recommendation

Example action

Re-engage 3 at-risk VIPs before they churn
customer_retention · Priority 1
Reach out personally to Sarah Chen, James Kim, and Priya Patel — each a top-10 customer who hasn't ordered in 31-47 days. A brief "we miss you" email or text with a small incentive works best at this stage.
Impact: Could recover $420-800 of quarterly spend.
Based on: 3 customers with lifetime value > $200 last ordered 31-47 days ago, all above your VIP threshold.

Action Status

Each action has 4 states:

Pending (default) — hasn't been acted on yet
Done — click when you've completed it
Later — defers it; still visible, doesn't count as pending
Skipped — you're not doing this one

The AI reads your last 4 weeks of action history when generating next week's plan. If you skip "post on Instagram" every week, it stops suggesting social media. If you consistently complete pricing actions, it knows you're engaged with that category.

Email Delivery

Three modes in settings:

Off — plan only appears in the dashboard (and Bake Buddy if you ask)
Summary (default) — email with titles + impact; quick inbox scan
Full — email includes full descriptions + evidence for every action

Preview Before Monday

The settings page has a "Preview next plan" button. It runs the generator against your current data without saving — you see exactly what Monday's plan will look like. Good for tuning inclusion toggles (e.g. turn off seasonal, rerun preview, decide).

Past Plans

At /dashboard/growth/plan/history you can see every past plan with done/skipped/later counts per plan. Useful for reviewing patterns — which categories you actually execute, which get ignored.

What Happens When Things Go Wrong

AI times out — last week's plan stays active. No error shown.
AI returns invalid JSON — silent skip with log. Next week tries again.
Provider outage >15 min — on-call is paged. Baker sees no disruption.
Your bakery drops below 50 orders — new plans pause; existing plan stays viewable.
You downgrade from Growth+ to Essentials — plans stop generating; historical plans remain viewable.

Your Weekly Growth Plan