Use this calendar to plan your bakery's promotions, limited-edition products, pre-order windows, and social-media content ahead of time. Every date below is a ready-made reason to post, run a special, or open pre-orders — pick the ones that fit your bakery and put them on your calendar.
Dates below follow the United States observance calendar. Inside BakeOnyx, Content Studio → Occasions tailors these to your country and lets you turn any of them into a post, a calendar reminder, or a promotion in one tap.
How to use this calendar
- Plan a month ahead. Skim next month's dates and choose 2–3 to build a special or a social post around.
- Open pre-orders early. For big days (Valentine's Day, Mother's Day, Thanksgiving, Christmas) start taking orders 2–3 weeks out and set a clear cutoff.
- Turn a holiday into a post. Each date has a suggested "angle" — a promo or content idea you can use as-is.
- Bookmark this page and check back each month. The weekly BakeOnyx newsletter also highlights the holidays coming up in the next few weeks.
Dates shown are for 2026. Movable holidays (Easter, Mother's Day, Thanksgiving, and others) shift each year — we keep them accurate automatically.
January
| Jan 1 | New Year's Day — Kick off a 'new year, new menu' teaser — feature a lighter or new signature bake. |
| Jan 15 | National Bagel Day — Feature your bagels with a buy-a-half-dozen deal; show the boil-and-bake process. |
| Jan 23 | National Pie Day — Run a slice-of-pie special and poll followers on their favorite filling. |
| Jan 27 | National Chocolate Cake Day — Spotlight a chocolate cake with a rich, close-up pour or slice reel. |
| Jan 30 | National Croissant Day — Show off your lamination — a butter-layers reel converts croissant lovers. |
February
| Feb 5 | World Nutella Day — Push Nutella-filled pastries; a gooey filled-croissant reel performs well. |
| Feb 14 | Valentine's Day — Open pre-orders 2 weeks out for heart cookies, macarons, and couples’ boxes. |
| Feb 17 | Shrove Tuesday (Pancake Day) — Feature pancakes, pączki, or fried-dough treats for Fat Tuesday. |
| Feb 20 | National Cherry Pie Day — Feature a cherry pie or hand pies; lattice-top close-ups sell. |
March
| Mar 14 | National Pi Day (3.14) — Any pie for $3.14 off — a punny post that always gets shares. |
| Mar 17 | St. Patrick's Day — Green-themed treats, Irish soda bread, and Guinness cupcakes. |
April
| Apr 1 | April Fools' Day — Reveal a playful “fake” menu item, then a real treat — fun engagement bait. |
| Apr 1 | National Sourdough Bread Day — Spotlight your sourdough and show your starter; bakers love a good crumb shot. |
| Apr 3 | Good Friday — Hot cross buns — bake fresh and take pre-orders for the long weekend. |
| Apr 5 | Easter Sunday — Open Easter pre-orders early: decorated cookies, egg cakes, and hot cross buns. |
| Apr 22 | Earth Day — Highlight local sourcing and a day-old / zero-waste deal. |
| Apr 30 | National Oatmeal Cookie Day — Feature oatmeal cookies as the “wholesome” treat of the day. |
May
| May 5 | Cinco de Mayo — Churros, conchas, and tres leches — a colorful spread photographs beautifully. |
| May 10 | Mother's Day — Open pre-orders early for brunch bakes and gift boxes — your biggest spring day. |
| May 15 | National Chocolate Chip Day — Warm cookie special with a fresh-from-the-oven reel. |
| May 20 | Graduation season — Promote grad cakes and cupcake towers; open custom orders now. |
| May 25 | Memorial Day — Red-white-blue treats and long-weekend catering; take orders by mid-week. |
June
| Jun 5 | National Donut Day — Free or discounted donut with any purchase; a donut-wall reel spreads fast. |
| Jun 7 | National Chocolate Ice Cream Day — Pair a brownie or cookie with ice cream for a summer combo deal. |
| Jun 21 | Father's Day — Dad-themed cakes and “beer & pretzel” bakes; take pre-orders. |
| Jun 21 | First day of summer — Launch a summer menu: fruit tarts, icebox cakes, and cold brew pairings. |
July
| Jul 4 | Independence Day — Red-white-blue cupcakes and pies; open cookout pre-orders early. |
| Jul 7 | World Chocolate Day — Chocolate everything — a decadent close-up reel is a must. |
| Jul 9 | National Sugar Cookie Day — Decorated sugar-cookie sets; a piping time-lapse gets saves and shares. |
| Jul 30 | National Cheesecake Day — Drop a limited cheesecake flavor and offer single slices. |
August
| Aug 2 | National Friendship Day — “Tag a friend” giveaway or a buy-one-gift-one treat. |
| Aug 4 | National Chocolate Chip Cookie Day — Warm cookie special; a fresh-from-the-oven pull-apart reel converts. |
| Aug 10 | National S'mores Day — S'mores brownies or cookies; a campfire-themed post fits the season. |
| Aug 15 | National Relaxation Day — Promote a “treat yourself” self-care bundle. |
| Aug 24 | National Waffle Day — Waffle special with a batter-to-plate reel. |
| Aug 25 | Back-to-school — Lunchbox treats and bulk cookie packs for teachers. |
| Aug 26 | National Dog Day — Sell dog-friendly “pupcakes” and run a cutest-customer-dog contest. |
September
| Sep 7 | Labor Day — Long-weekend catering and pies; take orders by mid-week. |
| Sep 13 | Grandparents Day — Honor grandparents with old-fashioned classics — a nostalgia post lands well. |
| Sep 22 | First day of fall — Launch pumpkin-spice season; a menu-reveal reel builds anticipation. |
| Sep 29 | National Coffee Day — Coffee + pastry pairing deal; partner with a local roaster. |
October
| Oct 1 | National Homemade Cookies Day — Feature your from-scratch cookies with a mixing-to-baking reel. |
| Oct 14 | National Dessert Day — Offer a dessert sampler box and a “which dessert wins?” poll. |
| Oct 17 | Sweetest Day — Gift-a-treat boxes for the sweetest-day crowd. |
| Oct 21 | National Pumpkin Cheesecake Day — Drop a pumpkin cheesecake for peak fall demand. |
| Oct 31 | Halloween — Spooky decorated cookies and cupcakes; open party pre-orders early. |
November
| Nov 17 | National Homemade Bread Day — Feature fresh bread with a scratch-bake reel from mix to crust. |
| Nov 26 | Thanksgiving — Open pie pre-orders early — pumpkin, pecan, apple — and set an order cutoff. |
| Nov 26 | National Cake Day — Reveal a “cake of the month” and take custom orders. |
| Nov 27 | Black Friday — Gift-card and bulk-cookie deals; bundle for holiday gifting. |
| Nov 28 | Small Business Saturday — Shop-local push — tell your story and thank regulars. |
December
| Dec 4 | National Cookie Day — Sell holiday cookie boxes; a decorating reel drives pre-orders. |
| Dec 4 | Hanukkah (first night) — Feature sufganiyot (jelly donuts) and rugelach. |
| Dec 25 | Christmas — Open holiday pre-orders: yule logs, panettone, gingerbread; set early cutoffs. |
| Dec 31 | New Year's Eve — Party desserts and champagne cupcakes; promote last-minute platters. |
Want these highlights delivered to you? They're featured every week in the "This Month at the Bakery" section of the BakeOnyx newsletter.