Customer Lifetime Value (CLV) Report
Understand how much each customer is worth over time and who your most valuable regulars are.
Which customers are worth the most?
The Customer Lifetime Value report shifts your focus from single sales to long-term relationships — usually the cheapest growth a bakery has.
What it shows
- Average CLV, repeat purchase rate, average orders per customer, and average time between purchases
- A distribution chart and a breakdown by value segment
- A Top Customers table with tier badges — Platinum, Gold, Silver, Bronze
How to use it
- Identify your Platinum and Gold regulars and look after them — loyalty perks, first dibs on seasonal ranges.
- Spot one-time buyers and win them back with a follow-up.
- Use CLV to decide how much you can afford to spend acquiring a new customer.
Next steps
- Customer Retention report
- Referral Program — turn your best customers into new ones
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