Pricing Data
Average Wedding Cake Price
$487
Based on 3,200 orders across 185 bakeries
Methodology: Average of OrderItem.totalPrice where Order.eventType = 'Wedding' and Product.category includes 'cake'. Minimum 10 bakeries threshold met.
Cake Prices by Event Type
$65 – $487
Prices vary significantly by occasion — wedding cakes average 6x more than holiday cakes
Product Price Ranges by Category
$120 median custom cake
25th to 75th percentile ranges across all bakeries
Order Trends
Average Order Value
$94
Across 47,800 orders
Methodology: AVG(Order.totalPrice) for all completed orders with status 'completed' or 'delivered'.
Seasonal Order Volume
December is peak
Holiday season drives 24% more orders than the annual average
Orders by Event Type
38.7% are birthdays
Birthday cakes dominate, followed by walk-in/daily and holiday orders
Delivery vs. Pickup
62% pickup / 38% delivery
Most customers still prefer picking up their orders
Average Lead Time
8.4 days
Average time between order placement and due date
Methodology: AVG(Order.dueDate - Order.orderDate) for orders where both dates are non-null.
Product Insights
Product Category Mix
34% cakes
Cakes remain the largest product category, followed by cupcakes and cookies
Average Profit Margin
62%
Average gross margin across all product categories
Methodology: AVG((Product.basePrice - Recipe.cost) / Product.basePrice * 100) where product is linked to a recipe.
Average Cost Per Unit
$3.85
Average ingredient + labor cost per product unit across all categories
Business Metrics
Average Orders Per Bakery Per Month
31
Across all active bakeries on the platform
Repeat Customer Rate
44%
Percentage of customers who placed 2+ orders
Methodology: COUNT(customers with 2+ orders) / COUNT(total customers) * 100.
Average Products Per Bakery
28
Average number of products listed per bakery
Average Recipes Per Bakery
42
Average number of recipes stored per bakery
About This Report
Where does this data come from?▾
This report aggregates anonymized data from 520+ bakeries using BakeOnyx. All data is aggregated — no individual bakery can be identified. Each statistic requires a minimum of 10 contributing bakeries before it is included.
Can I cite this data?▾
Yes! Each statistic has a “Cite this” button that copies a formatted citation with a direct link to the specific data point. Please link back when citing.
How is privacy protected?▾
All data is anonymized using aggregation (averages, medians, percentiles). No individual bakery names, locations, or identifying details are included. We use p5/p95 instead of min/max to prevent outlier identification. Each data point requires 10+ bakeries contributing.
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