The Weekly Business Digest
The Monday morning email with last week's numbers, top products, top customers, margin alerts, and a rotating growth tip.
What It Is
A single email that lands in your inbox every Monday at 8am in your local timezone, summarising last week's business and pointing out a few things to think about for the week ahead. Default: on.
What's In It
Revenue
This week's revenue vs last week's, with a coloured +/- % change badge. Instant read on direction.
Orders
Completed order count this week vs last week.
Top 3 Products
Highest-revenue items this week with order count and revenue totals.
Customer Activity
New customers (first-ever order fell in this week) vs returning orders (from customers who've ordered before).
Your Top Customers Who Ordered This Week
The customers who cross your top-customer thresholds AND placed an order in the current week. Shown only when any top customer actually ordered — you won't see an empty table.
Margin Alerts (Growth+)
If any of your products are currently below your target margin, you'll see the top 3 offenders with their current margin %. Only appears when there's something to report.
At-Risk Customers (Growth+)
A compact list of customers flagged as at-risk of churning. Only appears when any are flagged. Click through to the dashboard to send a win-back.
Growth Tip of the Week
One actionable tip from our rotating 12-tip library. Topics cycle through pricing, retention, content creation, operations — a different tip each week.
"Open your dashboard" Button
One click takes you straight into the dashboard where you can act on everything the digest surfaced.
Timezone Handling
The digest fires at 8am in your bakery's local timezone — set in Settings → Business Profile → Timezone. Default is America/New_York. If you haven't set this, change it — otherwise you might get your digest at 3am.
Quiet-Week Fallback
If you had zero completed orders this week AND last week, you'll get an abbreviated "quiet week" version with just the growth tip and a link to the dashboard — no empty tables. Perfect for seasonal / occasional bakers.
How to Turn Off
Settings → Post-Order Growth Emails → toggle "Weekly Business Digest" off. The digest respects the toggle within the hour — you won't get the next Monday one.