Wholesale Portal: Self-Service Ordering for Café & Shop Clients

Stop Chasing Wholesale Orders Across Three Channels

If you run a bakery with wholesale accounts, you know the chaos: a café owner texts an order Tuesday morning, a shop emails a reorder Wednesday evening, and voicemails pile up Friday. By the time you've tracked down all the requests, cross-checked custom pricing, and manually entered each order into your system, you've spent hours on work that should take minutes.

Even worse, when orders arrive in different formats—some with quantities, some without—mistakes slip through. A regular customer gets the wrong price. You miss an order entirely. The relationship suffers, and so does your bottom line.

The root problem: your wholesale customers are forcing you into their workflow instead of you controlling yours.

Introducing BakeOnyx's Wholesale Portal

The BakeOnyx Wholesale Portal solves this by giving your wholesale accounts a dedicated, self-service ordering space. Your café and shop clients log in, see their custom pricing, and place orders on their own time—no phone calls, no emails, no re-keying required.

You set the terms once. They place orders whenever they need them. Orders flow directly into BakeOnyx, already organized and priced correctly. Your team focuses on baking, not order management.

How It Works

Step 1: Set Up Your Wholesale Account in BakeOnyx

Start by creating a wholesale customer profile in BakeOnyx. You'll add the café or shop's basic information—name, location, contact person—just as you would for any customer account. This becomes the foundation for their self-service access.

Step 2: Define Custom Pricing for Each Wholesale Partner

Every wholesale account has unique pricing. A large café might get a deeper discount than a small shop; a regular weekly buyer might have different rates than a seasonal customer. In BakeOnyx, you set those custom prices directly on the account. You're not juggling spreadsheets or price lists—the pricing lives in one place and applies automatically to every order that customer places.

Step 3: Invite Your Wholesale Customer to the Portal

Once the account is configured, you send your customer a portal invite. They create a login and gain access to a clean, simple ordering interface built just for them. No confusion, no extra features they don't need—just the products you sell to them and the prices you agreed on.

Step 4: Customer Places an Order in the Portal

Your wholesale partner logs in, selects the items they need, enters quantities, and submits their order. The order is timestamped and recorded in BakeOnyx immediately. There's no ambiguity about what was ordered, when, or at what price. If they need to place the same order every week, many wholesale portals let them save favorites or set recurring orders—check your BakeOnyx setup for these options.

Step 5: Order Appears in Your BakeOnyx Dashboard

The order lands directly in your BakeOnyx system, ready for fulfillment. No manual data entry. No transcription errors. No lost voicemails. You see the order in context with all your other customer orders, and you can plan production, assign delivery, and track fulfillment—all from one place.

Why This Matters for Your Bakery

No More Order Rekeying: Every order your wholesale customers submit via the portal is already in your system, formatted correctly, and priced accurately. You save time on data entry and eliminate transcription mistakes.

Consistent Pricing: When a customer places an order through the portal, they see the exact prices you set. No confusion, no disputes, no accidental discounts or overcharges. Your margins stay protected.

Better Customer Experience: Your wholesale partners appreciate the convenience. They can place orders at 6 a.m. or 9 p.m., whenever it suits their schedule. No waiting for you to answer the phone. No wondering if you got their message. They feel more in control, and that builds loyalty.

Reduced Admin Burden: Your team spends less time on order administration and more time on what matters—baking great products and growing the business.

Who Benefits Most

The Wholesale Portal is most valuable if you have:

• Repeat wholesale customers (cafés, restaurants, shops, offices) who order regularly
• Custom pricing that varies by account or order volume
• Multiple order channels currently (text, email, phone) that create friction or errors
• Limited admin staff who can't afford to spend hours managing order intake

If you're still managing wholesale orders via text and spreadsheets, the portal will feel like a significant upgrade.

Getting Started

Setting up the Wholesale Portal in BakeOnyx takes only a few minutes per account. You define the customer, set their pricing, and send an invite. From that point on, orders flow in automatically, saving you time every single week.

Ready to stop chasing orders across email, text, and voicemail? Start a free trial of BakeOnyx to see how the Wholesale Portal simplifies your wholesale operation.